Businesses nowadays are booming in every corner of the planet. The main reason for this being the virtual presence and the marketing of the business.
Marketing and Advertising the most important role in business today. So read further below about video marketing, its benefits, and how it will help your business.
What is Video Marketing?
It is a social media platform to attract more audiences. It makes use of videos to capture the attention of the viewer. Video marketing or video ads have proved to be a very effective medium to market your product or service.
Few of the video marketing platforms are as below:
1. YouTube
This is one of the most popular social media sites. Almost every individual around the globe is aware of this platform. And most of them are even active users.
This application is being used by almost 2 billion users every month. In India, many people watch videos. Out of this 93% of the people, watch YouTube. Hence you can see how influential YouTube is.
Benefits of YouTube
- Has audiences of all age groups.
- You have a large audience to target for your channel.
- Free to watch for everyone.
- Allows you to post long length videos as well.
- You do not need a premium account to upload videos.
- You can maintain your channel free of cost.
2. Snapchat
Snapchat is another great app that is famous in 2020. However, you must know that this app has mainly attracted the youth of the country.
You will find most of the app users to be the younger generation of the country. Hence this app would be ideal if you want your customer base to be the young people.
Snapchat stories is a great way to advertise your product. It is a video of 1-10 seconds and lasts for 24 hours on your page. This makes it possible for you to upload a new advertisement everyday. It allows you to see the people who view your story daily.
The new features of filters in Snapchat, also help you get creative with your advertisement.
These were a couple of examples of how video marketing can be used on social media platforms.
Let us now see how video marketing helps as a marketing tool
Up to a few years ago, digital marketing was largely content-based. Even big companies like Google paid attention to what content to market. And it was written content.
However, recent times seem to have changed. The younger and teen generation now is getting more attracted to videos. Because they prefer to watch content through the medium of videos.
You can also find statistics to back these claims
- More than 90% of the public feels that a video is an effective tool for marketing.
- People watch an average of 90 minutes of video per day. This number is set to go up in 2021.
- More than 95% of users want to increase the time of the video watched per day.
- Around 50% of the people will watch videos of only their interests.
- The span of video ads has been increasing. The average is 30 seconds per video. Research has found that longer ads seem to be more effective.
- Video ads for promotion are no longer just B2C. The target audience range has widened.
- Video watching among teenagers has increased by more than 30% from 2015 to 2020.
- Almost 60% of marketers use live videos and find that to be highly effective.
Hence from the above information, you can see how videos and video ads are becoming more popular. Especially among the younger generation around the globe.
However, making videos is one thing. And using these videos to gain customers is a different skill.
How to benefit from Video Marketing?
As we have seen above, video ads prove very helpful to attract customers. Below are a few tips that will help your business grow through Video marketing.
Helps you get more traffic on your channel
By creating videos you can market your product on various platforms. Even though you have uploaded a video on YouTube, you can share it on multiple platforms. Through Whats app, Facebook, Instagram, or other marketing platforms. This will help you get customers from all social media platforms.
Assists in converting the views to leads
There may be a lot of views on your videos. But you have to make sure that they show this interest in becoming your customer. Video ads show you the people who view your videos. You can then approach them and sell them your brand.
Make sure to add videos on your main website
When a person watches your videos, he gets motivated to visit your website. As a marketer, you should add ample videos on your main website too. Videos can revolve around topics like –
- About you.
- Information about your company.
- Product catalogs.
- Customer reviews/feedback.
- How will you supply your product?
Use videos to retain your existing customers
Other than attracting new customers, use videos to also keep your present customers. You can upload new videos about product features. Or videos regarding customer feedback on products. Such techniques will keep your present customers interested in your company. After watching videos they will also like to purchase new products from you.
The above tips were how you can attract and retain customers in your business. Various websites help you make videos for marketing. So go through them, and become an expert in video marketing.
Now you have read about video marketing and its benefits. And how it will help your business. So consider this, and start making videos and vlogs for your business.
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