When we think of automation, we usually think of the automated execution of manufacturing operations.

In recent decades, machines have already largely supplanted repetitive manual activities. Most organizations now have a high level of manufacturing automation, which has resulted in significant increases in productivity and quality.

Many businesses have exited the industry because they failed to detect this trend early on.

Automation and Digitization

The requirement for automated execution of recurring procedures is becoming more prevalent as corporate needs for higher levels of digital transformation grow.

Automation, which has its roots in traditional IT and production, is spreading to other sectors of the business, including marketing, sales, finance, and administration, as well as logistics and management.

In these fields, too, previous manual activities are progressively being replaced by automated procedures.

As a result, new business models and opportunities have emerged. Companies that deploy automation most effectively receive significant competitive benefits.

Digital Business Automation

Today, Digital Business Automation allows you to plan and execute digital processes across systems rather than in silos. In a superordinate system, all applications, data, and infrastructures can be integrated and centrally controlled.

Digital Business Automation

Digital Business Automation also makes secure data exchanges between internal and external clients and partners easier to manage.

Simultaneously, “best practice approaches” can be integrated into automated operations, resulting in improved quality and service.

Furthermore, an integrated “Forecast and SLA Management” (SLA = Service Level Agreement) provides for the early detection and elimination of current and prospective delays in automated operations.

All automated processes may be tracked and centrally documented for audit and compliance requirements using Digital Business Automation.

Self-service portals are available in many of the main Digital Business Automation products. As a result, even non-IT staff can benefit from automation.

Here are the top 25 digital business automation tools you should use:

1. Marketo


Marketo is the first tool on our list. It is regarded as the best tool, with a plethora of features such as site personalization, email, and social marketing tools, email marketing tools, and so on. 


All of these features help Marketo provide a terrific experience for digital marketers that want to track marketing engagement and other relevant activities. Adobe is leading the charge to alter the digital marketer’s experience with its well-known DMA tool.

2. HubSpot


Without HubSpot, our list of DMA tools would be incomplete. It’s sophisticated software that provides you with capabilities for a variety of marketing endeavors.

It helps with landing pages, social media marketing, customer service, SEO, and many more things that will surprise you.


Although HubSpot is referred to as “inbound marketing software,” it is also a powerful tool that includes capabilities from Microsoft Dynamics CRM, Salesforce.com, and SugarCRM, providing it with even more benefits and reasons to be chosen.

3. Customer.io

25 Digital Marketing Business Automation Tools

Customer.io is the appropriate solution for you if you want to strengthen the relationship between consumers and enterprises.

When it recognizes any customer actions, this application has an incredible feature of versatility, allowing you to customize unique emails or text messages to send to shoppers or consumers.

25 Digital Marketing Business Automation Tools

Because of its simplicity of modification, this DMA tool is suitable for enterprises looking for a lightweight user interface.

4. Sendpulse

25 Digital Marketing Business Automation Tools

Sendpulse is next on our list, which may help you increase your marketing efforts in both small and mid-size webshops, as well as help you achieve the targeted conversions and leads goals.

25 Digital Marketing Business Automation Tools

This technology also allows you to communicate with customers through a variety of communication channels, including email, Facebook and Instagram chatbots, push notifications, and text or SMS.

5. SharpSpring

25 Digital Marketing Business Automation Tools

SharpSpring, like Sendpulse, is well-known for its remarkable features, making it an excellent choice.

It is also the most popular tool among specialists because it provides helpful marketing instructions and case studies, as well as on-the-spot training for digital marketers.

25 Digital Marketing Business Automation Tools

This solution is a good choice for firms that want built-in CRM and also want to use social CRM. As a result, it is without a doubt the greatest DMA tool available.

6. Pardot

25 Digital Marketing Business Automation Tools

Pardot is a Salesforce tool that makes it simple to analyze and measure the effectiveness of user communication while also customizing content across several campaigns.

25 Digital Marketing Business Automation Tools

Because of its simplicity, this B2B tool is suitable for DMA. It’s a cutting-edge technology that ensures you’re talking with the right person at the right time in the appropriate language.

7. Sendinblue


Sendinblue is a digital agency that has become a popular tool for improving marketing interactions. The tool is a communication device that makes it simple to carry out a variety of tasks. 


On a single platform, you can do anything from email marketing to SMS marketing, CRM to transactional email, Facebook ads to retargeting ads, and much more.

Currently, the instrument has proven to be a cost-effective, efficient, and effective DMA solution.

8. Oracle Eloqua

Oracle Eloqua

If you want to keep track of customers at different stages of the buying process, Oracle Eloqua is the solution for you. It caters to both B2C and B2B marketers.

Oracle Eloqua

The benefit of modern technology is that it allows you to develop and personalize automated programs. It also has Marketo’s functionality, allowing you to tailor every step of the marketing process.

With the help of this Oracle Eloqua tool, you can easily and accurately merge many emails, landing pages, and other elements into a single campaign.

9. Active Campaign

Active Campaign

The ActiveCampaign tool, commonly described as a “three-in-one” tool because it combines email marketing, DMA, and small business CRM, is next on our list.

It additionally draws your attention to specific marketing aspects. With the help of a VMA, it’s now easier to keep track of what’s going on in your automated (visual automation editor.)

Active Campaign

Simultaneously, ActiveCampaign has a stringent policy in place for sending out many emails connected to affiliated products.

ActiveCampaign does more than just track email workflows; it also does a lot more to help your webshop win points in the world of digital marketing.

10. Autopilot

Another item on our list is Autopilot, which is yet another shining illustration of technological progress, bolstering DMA with its remarkable capabilities.

With the name “autopilot,” it’s easy to deduce that the product is designed to automate the customer experience. Introduce this technology to a variety of marketing channels, including the most common, such as email, text, or SMS, as well as in-app interactions.


The Autopilot program is packed with incredibly useful features such as Activity Streams, Performance Tracking, and more, making it an excellent choice. When it comes to its price, its pricing is determined by its plans. Silver plans may cost $49, Platinum $249, and so on.

GreenRope is yet another DMA product, this time a complete CRM solution that includes all of the elements that organizations aim to improve at all costs.

11. GreenRope


The reason for the companies’ interest is that it gives you a set of functions that no other tool can match. This tool’s dashboard allows the user to change the elements to increase productivity. Color, size, and even icons can all be easily customized.


GreenRope allows you to manage all aspects of automation, including sales, operations, and marketing, from a single dashboard. It isn’t only restricted to this.

It also shows your progress and assists you in making the finest business decisions possible.

12. Jumplead


Jumplead is a powerful tool on our list that excels at providing you with top-notch automation results. It satisfies the needs of small, medium, and large businesses, as well as B2Bs.


LiveChat’s main function, which allows you to communicate with webshop visitors and handle their concerns or answer their inquiries, has made it a popular tool among digital marketers. It also provides contact management capabilities in addition to the LiveChat feature.

This is a fantastic tool that aids in the management of contact profiles. All of these duties can be easily completed by gathering current data from analytical tools and other sources. Its pricing varies depending on its plans. It’s $49 for Solo, $99 for Starter, and $299 for Enterprise, to put it.

13. Drip


Drip is a fantastic tool for B2C businesses since it allows them to distribute data to clients at predetermined intervals.

Drip is jam-packed with cutting-edge tools that enable users to create pre-built onboarding campaigns based on customer activities in their dashboards.


Drip combines email marketing with additional automation tools, making it an excellent solution for B2C or business-to-business firms. The products include everything a company needs to meet DMA requirements, from automation workflows to email builders.

14. OntraPort


Are you looking for a tool that combines DMA features with business solutions for small firms, solopreneurs, and entrepreneurs? Then the Ontraport product, which includes email marketing solutions, lead scoring, and a lot more to aid you in your business marketing is a good choice.


Another advantage of using the Ontraport tool is that it includes e-commerce features such as cart abandonment and automatic credit card payment collection.

15. Exponea


Another tool in our DMA tool list is Exponea, which is without a doubt the best solution for combining consumer data from several sources, including both online and offline sources.


The data is consolidated in a customer data platform, which aids other marketing initiatives, customer analytics, and other tools.

16. LeadSquared


 LeadSquared is a cloud-based CRM platform that is also built for DMA. With the word “LeadSquared,” one may deduce its distinguishing characteristics. It accelerates the flow of leads through the funnel.


Using the LeadSquared application, capturing leads via various communication tools such as inbound mails, chat, and websites have become easier.

LeadSquared is also well-known for combining analytics and other technologies, such as LiveChat, GoToWebinar, and Zopim, into one platform.

17. SalesFusion


Choose SalesFusion if you’re looking for a solution with a flexible range of capabilities that will help you with campaigning and more.

On a stand-alone basis, the tool is readily available. Not only that but various other components of marketing are also linked to it, making it easier for marketers to get greater commercial results.

Media planning tools, marketing analytics, and so on are a few of them. SalesFusion provides everything a digital marketer might want.

18. Omnisend


Omnisend is a technology that provides several advantages, including pre-created DMA processes and consumer data collecting capabilities.


Customized messaging can help e-commerce enterprises improve their marketing. To put it another way, it enables you to send a customized message to the appropriate person at the right time.

It also aids in providing consumers with a better purchasing experience. For marketers, on the other hand, the major goal of this software tool is to generate promotional noise.

19. ContactPigeon


ContactPigeon is a digital marketing automation platform that integrates with e-commerce. It’s simple to automate customized messages and manage who receives them and when using ContactPigeon’s strong rules-based engine.

Search marketing, email marketing, lead management, and campaign management are all important components. Through each click, buy, or view, the program tracks all actions on your websites, assisting you in identifying trends, patterns, and predominant client behavior.

20. Wishpond


Wishpond is a lead-generating and digital marketing automation platform aimed at small and medium-sized businesses and marketing agencies.

Pop-ups, social contests, and forms are all included, as well as a nice drag-and-drop landing page editor. Users can also construct subdivided lists of subscribers depending on interests, web behavior, location, and other factors.

First and foremost, there’s the cost. They offer a free trial of up to 1000 procedures, which is quite a lot. After that, the next level is simply $9 per month.

21. Integromat

It’s fantastic. Non-coders will find it simple to use, but coders will find it configurable and powerful.


Integromat is built from the ground up to focus on integration. This avoids serious issues that might arise with simple automation services like Zapier, which are prone to frequent failure.

It also allows for a wider range of integrations and automation throughout your entire tech stack, which is something all-in-one tools like Sendinblue and HubSpot lack.

22. Workato


Workato is an AI-powered business automation solution. The lead routing tool is useful for assigning leads and prospects to the appropriate salespeople for nurturing.

When a prospect or lead fills out one of your website’s forms, Workato’s LeadBot evaluates the data and assigns it to the appropriate sales rep automatically.

Workato also has a library of over 400,000 automation recipe templates to let you experiment with different automation possibilities.

23. Hootsuite


Hootsuite comes in helpful with its connectors to other tools that support your social media marketing efforts, in addition to enhancing the efficiency of your social media marketing activities through scheduling posts and helping you track statistics.


When it comes to managing client complaints and feedback from various social media channels, Hootsuite’s interface with Zendesk makes it easier to consolidate and resolve all customer comments and concerns without having to leave Hootsuite.

24. Hunter 

Businesses must continuously cultivate relationships, develop new leads, and engage with potential customers, and email outreach is one of the most cost-effective ways to do so.


Hunter provides a comprehensive system that automates email outreach, allowing you to focus on other important elements of your organization.

25. Zoho Projects 

Zoho Projects assists you in better planning and ensuring timely delivery of your projects. It gives you total visibility into the status of each project, saving you time that would otherwise be spent sending and receiving emails for updates.

Zoho Projects

You can use blueprints to plan out the workflow, assign statuses, and assign employees to each stage.

You may even automate email notifications and set required fields to move tasks from one stage to the next. It assists in ensuring that the proper procedures are followed at all times.

Frequently Asked Questions

Ques: What is the definition of digital business automation?

Ans: Digital transformation includes digital business automation. It focuses on merging the digital domain – namely data, the software and hardware that works with it, and the infrastructure that supports it – and applying updates to traditional business processes to increase efficiency.

Ques: What are business process automation tools, and how do you use them?

Ans: The use of software to automate repeatable, multistep business transactions is known as business process automation (BPA). BPA solutions, in contrast to other types of automation, are typically complicated, coupled to several business IT systems, and customized to a company’s individual needs.

Ques: What exactly is BMC DSOM?

Ans: Integration of information technology into all parts of a business to aid in the creation of value for customers. We are strategic partners with BMC, a major worldwide corporation with unrivaled IT management expertise. 

Ques: What is CRM?

Ans: Customer relationship management (CRM) is a tool for managing all of your company’s customer and potential customer relationships and interactions. The objective is straightforward: to improve commercial relationships. A customer relationship management system (CRM) aids businesses in staying in touch with customers, streamlining procedures, and increasing profits.

The Bottom Line

Automation tools make day-to-day chores easier to complete and increase productivity. As a result, growing a business is simple without sacrificing your company’s principles or the client experience. Before you choose an automation solution, decide whether you want to automate an entire business operation or only the time-consuming and bothersome parts of your business processes.

Knowing this will assist you in setting the proper internal expectations as you determine which tool to use and what you expect from the tools you utilize.

If the tools listed do not meet your business needs, you can employ a development team to create a custom software solution.