Why do SEOs and business owners continue to purchase backlinks? What are the most effective paid link-building techniques, according to them? Is it true that paid links are effective? Let’s hope into it if that seems fascinating.

In most SEO communities, paid link building is frowned upon. It’s only spoken about in whispers. The majority of SEOs will not acknowledge performing it. Paid link-building is strongly discouraged by reputable SEOs, and for good reason.

Google states: “Buying or selling links is a violation of Google’s Webmaster Guidelines and will result in a penalty if you’re detected.” 

This article is not intended to encourage backlink building as a result of these factors. It is ultimately your option whether or not to purchase links, but be aware that sponsored links are subject to intense inspection, and the risk-to-reward ratio is virtually never favorable.

What is a paid link, exactly?

This is by far the most common question we receive when discussing purchased link building. We’ll use Google’s definition of a sponsored link in this article, which is “exchanging money for links, or postings that contain links; exchanging products or services for links; or delivering someone a “free” product in exchange for writing about it and including a link.”

Purchasing backlinks for SEO

In other words, paid links include even sponsored guest articles and paid reviews. Even “safer” sponsored link-building tactics run the risk of being considered a link scheme and violating Google’s terms and conditions as you read this page.

Why People Buy Backlinks

1. It helps you Save Time:

Some people are unaware that both white hat and black hat link development strategies necessitate significant time commitments. Assume you wish to concentrate on white-hat link building. If you wish to get backlinks through outreach, you’ll need to do the following:

  • Make a high-quality SEO content asset that you’ll want to promote.
  • Look for opportunities to link to relevant websites.
  • Qualify those possibilities.
  • Each opportunity should be approached as an opportunity to build a relationship.
  • Request that suitable websites provide follow links on their pages.
  • To boost your response rate, experiment with different outreach techniques.
  • After your request has been authorized, you must create content.
  • If you don’t want to write the content yourself, you’ll have to hire someone to do it for you.

You must construct processes, procedures, and hire staff to accomplish these chores if you wish to have a life outside of link building. Furthermore, you must train each individual so that they can complete the assignment correctly.

Purchasing backlinks for SEO
Links Internet Connection Sharing Concept

Let’s not forget that nothing is going to go as planned! That implies you’ll have to either employ a project manager or take charge of the project yourself.

This story concludes that when people buy links, they aren’t buying a backlink. They are purchasing a well-established method, which will save them time.

2. Instant Results: 

Assume you’re attempting to develop backlinks on your own. If that’s the case, premium links can speed up the process.

Purchasing backlinks for SEO

That’s because you won’t have to spend months putting together systems. Instead, you’ll have more time to focus on other SEO goals like content generation, technical optimization, user experience, page-level optimization, and even conversion rate optimization.

How to Buy Links and How Not to Buy Links

It takes time and perseverance to develop good link-buying habits. You should start with the same type of content you’d use to initiate an organic link-building campaign: niche-relevant, high-quality, and appealing to your target audience.

Before you contemplate buying links, you should first build a solid link profile, which involves developing high-quality organic backlinks.

Once you’ve got your assets in place, you’ll want to do the following:

  • Before you buy links from a website, do some research on it. Examine each domain for anything out of the ordinary, such as domain history, PageRank, and an excessive number of spammy outbound links.
  • Make a deliberate link-building strategy. Slowly and deliberately purchase links, starting with up to five and steadily growing over the next six months. The percentage of paid links in your link profile should never exceed 10% to 25%.

Here are a few suggestions:

Never pay for a link that spans your entire website. Links in the sidebar, footer, navigation, and other areas of the site scream “spam” to Google.

Spam backlinks
Image by Majestic

Link selling services and anyone selling “backlink packages” should be avoided. Paying for a backlink package on Fiverr or using a link selling business (such as Sape) are both good ways to get a Google penalty. And what if a website explicitly states that it sells links? Run!

Websites with “red flags” should be avoided. Websites that have been punished in the past, have been repurposed as link/article farms, or rely on ad-heavy, content-thin pages should all set off your internal alarm.

Of course, whether you buy links or generate them naturally, it’s critical to keep an eye on your backlink profile’s health. Use link tracking tools to assess the impact of your links and prune any low-quality links that could harm your site.

If you’ve purchased links, be especially vigilant – double-check page quality, authority, and other metrics regularly, and make sure your link’s anchor text hasn’t changed or been turned to nofollow.

The Do’s and Don’ts of Backlink Purchasing

When buying backlinks, make sure to follow these guidelines. They can assist you in avoiding problems and maximizing the value of your purchased links.


  • Purchase backlinks from reputable and related websites.
  • Make direct contact with content creators.
  • Ascertain that all of your content is of excellent quality and relevance.
  • Advertise with creators who have similar audiences to yours.


  • Place a premium on the number over quality.
  • Post questions concerning backlinks in the comments section.
  • Don’t put your faith in a company’s quality.
  • Use backlinks as your sole outreach strategy.

Are Paid Links Effective?

Paid links’ effectiveness is still up for debate. Some organizations appear to be able to successfully combine link purchase tactics with organic link-building strategies.

We noticed that 78 percent of companies who acquire lawful sponsored links see them as effective backlink growth chances. According to our research, 69 percent of businesses that use paid link buying to perceive their campaigns to be effective.

Though the reported success rate is unexpectedly high, the risk of a Google penalty is real and serious. If you’re thinking about buying links, make sure you’re aware of the hazards and the potential impact on your long-term SEO before deciding.

The Bottom Line

Everyone understands the importance of link building in SEO. It is, however, a significant investment for any company and can be rather costly. So, before you start paying for links, you should make an action plan that includes choosing which pages and keywords you want to target, making a prioritized list, and analyzing your rivals. 

Keep in mind that not all backlinks are created equal. Always double-check that the backlinks you buy are beneficial to your website. After all, isn’t that why you’re buying them?

Even if acquiring backlinks is frowned upon by Google, there is a middle ground to be found. Everyone gains as long as you don’t buy links with the intent of manipulating the Google algorithm.

As a result, it’s reasonable to claim that purchasing backlinks is unquestionably useful if you follow a thorough link selection method and criteria. When it comes to link building, it’s impossible to tell whether a connection is paid or natural.

Frequently Asked Questions