Nowadays, most companies (almost 70%) are using websites to promote their products or services. And 70 – 80% of people research a company online before visiting it or making a purchase.
Therefore, companies are always trying to enhance their website to get well-ranked by Google and to get good traffic.
- Track Your Brand Mentions
- 1 – Awario
- Reciprocal Links (small websites)
- Build Profile, Comment, Web 2.0 Links
- List Your Website In Trustworthy Directories
- Discover Competitors’ Common Backlinks
- Find the Most Relevant Link Building Opportunities
- Be Aware of your Competitor’s New Links
To boost organic traffic of your website, some strategies need to be followed:
Track Your Brand Mentions
There is a great deal of value to be gained from monitoring discussions about your brand online. Tracking brand mentions can lead to honest feedback, objective insight, reputation management opportunities, and a clearer understanding of how others interact with your brand’s products or services.
Imagine each of your customers honestly tells you what they think about your brand, and even those who don’t want to be part of your customers will tell you the reason “why”.
It is hard to accept those negative feedbacks, but this scenario will help you out to enhance the quality of your products or services.
People have always talked about products and brands: exchanging recommendations, complaining, talking about ads, or mentioning a brand name.
Those discussions are now taking place on social media, and you have the ability to check and control those conversations.
With the help of social listening software, brands finally have the ability to research the preferences and unfiltered opinions of their target audience. While tracking brand mentions is a fairly straightforward concept, the tools that do it can vary widely in terms of price, features, and the platforms that they monitor
In this part, you will find tools that will allow your brand to track, interact with, and analyze social mentions, regardless of the budget and goals you have in mind.
1 – Awario
It is considered the best brand monitoring tool. Awario enables you to keep track of brand mentions on social media networks like Facebook and Twitter and every website out there- whether they are forums or new sites.
With this tool, you can monitor millions of sources. Awario provides instant, real-time data, and notifies you whenever someone discusses your brand meaning you can be there to react and interact.
From the start, you have many opportunities to refine your follow-up, you can:
- Choose the platforms and countries you want to monitor
- Add negative keywords
- Choose the date range for the mentions
- Choose how often you want to be notified of new mentions.
Users are notified of new mentions by email or push notifications
This tool enables you to search on social media and the web for mentions from the moment you set up an alert. All mentions are displayed in the feed, from which you can like, vote, and reply without leaving the tool.
Now let us talk about analytics. Awario uses several metrics to analyze the mentions collected and gives you the following information:
- The number of mentions
- The overall scope of the mentions
- The breakdown of countries and languages (if you choose to track your brand in more than one country and more than one language)
- The breaking of the feeling of the mentions
- The subject cloud with the words commonly associated with your brand name
- Most influential and active users who have mentioned your brand.
Awario offers a free 14-days trial, which enables you to try all of the platform’s features before you buy- with no credit card required- and if you decide to continue using the tool, there is a range of payment plans to choose from.
If you want to track your brand’s mentions across various social media platforms, a nice option is a Mention.
Mention’s emphasis is on real-time monitoring. Once you have set up an alert, you will receive mentions that are no older than 24 hours. Historical data is only available in custom plans.
Mention offers several parameters (by date, language, and source of mentions) and a Boolean search mode to design a perfect search query.
Once you have set up your alert, you can react to social posts on the mentioned platform and connect a Buffer account to schedule repeats of favorable mentions.
Mention makes it easy to collect data, generate reports, and share alerts with colleagues to boost your online presence and reputation. The tool also utilizes influencer scores, which provide you with an insight into your commenter’s level of influence.
) Mention offers a free 14-day trial, and no credit card is required. If you decide to continue using the service, you can choose from three pricing options: Solo, Starter, and Company.
Reciprocal Links (small websites)
You may have come across the term « Replace » many times while you are browsing internet marketing news. But what does this really mean?
In short, it is an act of exchanging links with another website. So how do you get a reciprocal link? The best way to do this is to contact the owner of a well-visited website and ask if they are willing to exchange a link with you. Most of the time, they will be willing to help.
Before requesting a reciprocal link, you should know that not all sites are easy to contact. Some website owners have reciprocal links on their websites which are very hard to find. To find these reciprocal links, you can use a search engine such as Google, etc… These search engines have integrated databases that contain requests for links from other sites.
When you are looking for a good website to link to, make sure that you are looking for a good site that ranks well in the search engines. This will ensure that you get a reciprocal link. If you can’t find good reciprocal links then you need to do some research. Find website directories with reciprocal links. You should be able to get them by doing a quick search using the major search engines.
The benefit of reciprocal links is that they allow you to gain more visitors to your page without paying for them. You will also have no maintenance fees for these reciprocal links.
Therefore, it is much easier to increase your page ranking by adding reciprocal links. It is not only about getting more visitors, but you will also be able to rank higher in search engine results.
Build Profile, Comment, Web 2.0 Links
Web 2.0s are free blogging platforms. Most of the properties allow you to change URLs, images and video, contact forms, and a ton of other goodies.
Web 2.0s are effective because you are piggy-backing off their authority and trust. It is a sub-domain and your page authority will start with a goose egg zero.
List Your Website In Trustworthy Directories
A web directory is a site that presents categorized websites with detailed information about them. The use of web directories is an essential means for any business wishing to increase its visibility on the internet. Thus, directories and Google referencing are at the heart of an effective digital strategy. The goal is to increase the chances of the company’s site being found by internet users and especially target customers.
In fact, there are two main categories of directories. The first includes all websites that meet the conditions imposed by the owner of the directory, while the second only accepts sites specializing in a specific topic (such as professional directory, local directory, etc.)
They all have advantages and disadvantages that should be analyzed before choosing.
First of all, it should be remembered that the presence in all directories can turn into over-optimization, which has negative impacts on the SEO referencing of your site. It is also necessary to consider that not all online directories are good sites. Some directories are blacklisted by Google and considered as bad sites by Google. The choice of directory, therefore, deserves attention.
To help you make the best choice, here are some essential criteria to consider:
- Seniority: an old site is a guarantee of value because it is maintained by an experienced team.
- Trust/popularity: a quality directory should have high metrics. The more the site has a high score, the more it gets ranked in Google search results.
- Links created: the goal of listing in a directory is to create quality, long-lasting backlinks. Thus, it is advisable to opt for a directory that creates direct links to your site.
Discover Competitors’ Common Backlinks
Building quality links can increase traffic and SEO performance, but building quality link is not easy.
Be careful though, because adopting a misguided link-building strategy can be devastating if you don’t strictly follow Google’s guidelines. You must indeed observe the rules imposed by Google in order not to be penalized.
Not all backlinks are created equal. In fact, the wrong type of backlinks can hurt your website and negatively affect ranking, which in turn impacts your business’s organic traffic and revenue.
You should regularly analyze your backlinks and those of your competitors to find new opportunities to build backlinks that will help you increase your organic visibility, identify external link issues (Backlinks) that could hamper your site’s performance, and solve them. The most appropriate way to take action is to resolve them.
Find the Most Relevant Link Building Opportunities
Link building is a key part of any successful SEO strategy that involves getting other websites to link to others- A simple hyperlink from one site to another. It is also agreed by many that it is one of the hardest parts of ranking a website.
There is more to link building than it may seem, and not just in terms of the complexity of those tactics that deliver the best results and impacts.
When planning a link-building strategy, you need to remember that not all links are equal and key elements drive forward success.
The most effective link-building tactics are those that can help you get high-quality, thematic-relevant backlinks.
It is undeniable that a successful link-building strategy must carefully balance several different tactics to consistently acquire great links.
Before reading further check out these posts:
Be Aware of your Competitor’s New Links
To grow your business successfully, you need to get to know those who offer the same type of solutions as you, identify the characteristics that your audience values to replicate them and, if possible, do better.
Spying on your competitors allows you to refine your online promotion strategy and avoid making mistakes due to inexperience and lack of knowledge of your target audience. Analyze the keywords on which the competitors are positioned, discover what makes their sites faster than yours, the technical and graphic choices adopted when creating their sites, understand which elements of content marketing are the most successful.
The best tool to supervise competitors is “Mention”:
If you are interested in your competitor’s presence from a media perspective, Mention is the tool you need to see all the updates and web pages that mention the topic in question.
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