It’s not easy to get links to your website. Alternatively, it could be enjoyable. Fortunately, there are certain tried-and-true strategies for collecting the correct links with minimal effort. It’s not easy to get links to your website. It’s also not enjoyable.
Particularly when it comes to obtaining the appropriate links for your website. Links from a variety of different, distinctive, and high-domain-authority websites that genuinely move the needle. These links can significantly increase traffic, off-page SEO, and ranks. As a result, they’re practically impossible to come by.
Obtaining the same old links using the same old approaches from the same old bad directories isn’t going to improve your bottom line. In today’s cutthroat, oversaturated environment, that is not the case.
Thankfully, there are a few tried-and-true strategies for gaining the correct links with less work than a tedious link-building campaign or another round of cold email marketing.
What Kinds of Links Should You Focus On, and Why?
In 2016, Andrey Lipattsev, a Search Quality Senior Strategist at Google, presented a question and answer session. Lipattsev’s research was one of the few unambiguous responses Google has provided on top ranking variables.
To summarise, the top two ranking variables, according to Lipattsev, are links and content. The following is in no particular order. What else would you expect from a Google search engine? Essentially, greater content and more/better links are required for higher rankings.
The catch-22 of link development is the most difficult element. You won’t be able to gain more/better links unless you first improve your content. It’s too difficult to scheme, plan, or scale your way to better linkages if you don’t do so.
Backlinko’s research, which looked at one million search engine result pages to see which elements had the most impact on rankings, backs this up.
The following are the important findings:
More links were found in top-ranking articles (1-10 on SERPs). By far the most links were found in the top post on a given Google search. In other words, they dominated the competition in terms of backlinks.
The total number of links isn’t everything. Hundreds of different websites are linked to the top-ranking postings. That is to say, you can’t just gather links from one website and call it a day.
The finest links you may receive are from sites with a high domain authority (DA). The highest DA-based links were found in the top-ranking posts. If you want to rank, you’ll need links from the top dogs. In conclusion, when looking for links, you must consider three important factors:
- Quantity
- Quality
- Diversity
Are you still doubtful? Perform a dozen Google searches with random industry keywords, such as “content marketing guide.” Let’s look at how links affect these two ranks in particular.
They all have essentially the same material. They’re both lengthy and comprehensive. We’re discussing a large number of words. Also, nice graphics and design. Links are one of the few remaining ranking criteria to investigate. To see the backlink profile, first, copy the top-ranking Moz post and paste it into Open Site Explorer. There are about 10,000 backlinks from 95 distinct domains.
Now, look at the second, which has 967 links spread out over 372 pages. If you do this for any search, you’ll almost always come up with the same pattern. When you delve deeper into each backlink profile, you’ll see a variety of patterns from different sources and high-quality DA sites. This information isn’t exhaustive. But there are a lot of them. They provide you with all of the information you require.
Results are driven by quantity, quality, and diversity. The only issue is determining how and where to obtain these kinds of links. Here are three quick and easy techniques to get more high-quality backlinks.
1. Brand Awareness Through Guest Blogging
In recent years, guest blogging has come under assault. This year was no exception. Google reiterated in 2014 that guest blogging is beneficial, but that guest writing exclusively for links and SEO is not. If you’ve been paying attention, you’re aware that it’s a contentious issue.
However, guest writing should not be your main method of link building. That is, your main objective should not be to clutter every website with guest posts in the hopes of getting a quick link. Instead, see it as an opportunity to develop content that can increase brand awareness, build trust, and generate qualified traffic.
So, if you have no contacts, how can you get started with guest blogging to generate brand awareness? It’s simple. Go to Google and type in the following parameters:
(any target site) + guest blogging (or guest post or write for)
This simple search will bring up any page on a specific website that discusses guest blogging and how to apply. You’ll get the following results if you repeat this technique for practically every industry site: On most blogs, there will be options for guest posting. Rather than visiting each site and searching the footer or header, simply use a parameter.
Don’t just perform SEO for the sake of doing SEO. The goal is to make a profit. Individuals buy from people they know, according to survey after study. In such a case, sure. You should consider guest posting. Regardless of what Google says.
2. Raise the Number of Brand Mentions
Better content is the most effective strategy to get more brand mentions and links. It can’t, however, be a typical blog article. Even a long-form article regarding SEO tips won’t suffice.
Those subjects are overcrowded. They have no impact on people’s lives. They don’t change their minds about the world. Why do some posts receive a flurry of links and accolades for years to come? They had a huge impact on the industry.
They have a significant impact on SEO experts’ daily lives. Large, private, data-backed research are an excellent example. Drift recently ran a study in which they risked their own business to learn more about data on forms and live chat. They received links from sites such as Neil Patel‘s and CMI’s. Drift is now frequently mentioned in Google searches for forms.
Another example of this technique was when Groupon put their earnings on the line to reveal shady traffic. If you Google “Groupon dark traffic,” you’ll see thousands of results that mention their brand. Because the information is game-changing, the ramifications can be huge.
Do you have a case study where you employed an “outside-the-box” approach to getting results? Did you come upon any previously undiscovered data? Share it with the rest of the world. So, what do you do when your brand is mentioned freshly? To begin, you’ll undoubtedly notice that many of your remarks are missing a link.
Then you should approach these pages and ask that your link be included anywhere your brand is mentioned. They’ll almost probably supply you with a link because they’ve previously mentioned you. That isn’t the challenging thing. The difficult stuff is getting someone to talk about you in the first instance.
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3. Make a Point of Mentioning Influencers in Your Content
Influencer round-ups are something we all know and love (or despise). They frequently compile a large amount of data from dozens of influencers. It’s no surprise that they generate links because they frequently mention well-known influencers.
Why? Because they provide each expert involved a link and a brand mention first.
And we all know that when it comes to just about anything in life, reciprocation is essential. You won’t get very far in life if you merely take (rather than give).
Most of the people mentioned in these postings frequently link to them. If you look at each link closely, you’ll notice that many of the people named in the post have linked back to it.
Why? It’s a no-cost advertisement for the experts involved. They can increase the number of visitors to that page by connecting to it from their website. By doing so, they’ve demonstrated that they’re an industry authority and solidified that image in the minds of their customers.
Are you looking for more resources? Make a round-up piece that includes experts. Take a look at how Aaron Orendorff contacts and mentions influencers and secure connections in round-up type posts.
Simply mentioning influencers on social media is a terrific approach to let them know about your new material that includes their opinion. You can expect links from the influencers indicated if your material is of high quality, such as Aaron’s 4,234-word guide on nine B2B e-commerce trends.
The Bottom Line
You probably don’t need any links at all. You already have a lot of low-quality links referring to your site. You’ll need the right ones instead. You’ll need the genuine, hard-to-find ones. Those who provide intangible benefits such as brand and reliability, which lead to increased sales
Regardless of what Google says, guest blogging is still one of the greatest (and easiest) ways to get started. The second part entails using unconventional material to increase brand mentions.
Things that stick out. Truly remarkable things. We’re talking about industry-first content, such as Groupon’s dark traffic research or Drift’s year without forms.
Finally, try including mentions of influencers in your material. Sure, it’s a bargain. It’s simple. It is, nonetheless, effective. It raises your profile in the eyes of more individuals. It aids in the dissemination of affection and attention. This, in turn, aids in the generation of new revenue.
